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Mainstream media is in a blind panic as their readership disappears. With advertising response and revenue collapsing at a similar rate, the reading experience of online media fake or spun news stories has become a nightmare of drop-down adverts that obscure each story’s content.
Those who dare to enter the media’s news and entertainment or sports content find their laptops almost grind to a halt under the weight of irritating unwanted downloads. The final nail in the coffin is that no one believes in mainstream media anymore.
Just 28% of people in the UK said they trust ‘most news most of the time’, according to a poll in January this year, down from 40% in January 2019.
Trust in the news in the UK is among the lowest in the world, according