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British Entrepreneur, Business Adviser, and Newspaper Columnist

Luke Johnson is a British entrepreneur, business adviser, and weekly columnist for The Sunday Times. He is a man with a wealth of knowledge and experience in the world of business and investment, that has seen him hold Chairman status at Channel 4, the Royal Society of Arts and the Pizza Express chain.

He is the former owner The Ivy and had interests in Giraffe, Belgo, and started the hugely popular Strada restaurant chain from the ground up. Currently, the Chairman of equity firm Risk Capital Partners and the Brighton Pier Group, Luke Johnson’s resume and achievements are all-encompassing.

As we roll into the third week of a second national lockdown, Luke like so many business leaders and entrepreneurial spirits has been left aghast at the flagrant mismanagement of the pandemic by our governing powers and repeatedly called for a more logical, considered approach, that doesn’t leave a trail of collateral damage in its wake.

An as yet unproven policy of single measure lockdowns, that has seen hundreds of thousands of people left unemployed. A restrictive set of policies that have decimated the economy in a way many of us are yet to fully comprehend. The misuse of data for the justification of actions and the relentless scaremongering by the mainstream media that has left “the nation depressed, frightened, poorer, anti-social, lonely, less fit, hypochondriacs, anxious and heavily indebted.

By highlighting what Luke calls Covid Monomania – the government’s obsessive preoccupation with death rates, protecting the NHS and their relentless attempts to reinforce this peril through data that is misused and appropriated, he has brought attention for the need to look at alternative solutions.

Solutions that protect the vulnerable and elderly but allow younger people, those with families that need feeding, small business owners on the brink of collapse, to take what many consider a wholly proportionate risk by going about their daily lives, and thus enabling our demoralised economy.

To get one thing clear, Luke Johnson is no doom and gloom antagonist, looking to undermine the authorities and bait fearful factions of society. He espouses exercise, healthy eating, positive habits and above all our duty to protect those who can’t readily protect themselves. He proposes seeking opportunity and chance in a changing marketplace, encouraging ways to improve ourselves, our work, our life in this most fallow period.

Luke Johnson is a big personality, with a lot to say and it makes sense, it’s logical and refreshing in these stagnant times. To hear those who’ve succeeded and failed and succeeded again, offer a sensible and inspiring rationale.

We must consider our options, call for transparency and be clear that those of us who can, are ready to step forward and be counted. Let’s not allow this fear to consume us and seep further into our consciousness. After all, as Luke points out, a continued lockdown over Christmas would destroy hospitality and retail and “kill at least 500,000 more jobs.

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