Seattle, WA—PCC Community Markets is introducing a Shared Values Meal program, according to a press release. Each month, shoppers will have access to a Shared Values Meal priced at $9.95 that feeds up to four and can be prepped and plated in under 30 minutes.
“As a neighborhood grocer, we are actively working to address food insecurity in our region,” said PCC CEO and President, Suzy Monford, in the press release. “Introducing the Shared Values Meal program is another step in the co-op living its values; we are taking action to support our community with more affordable access to healthy, organic food.”
Each month’s Shared Values Meal will feature sustainably sourced staples and an easy-to-follow recipe. The first meal will be red curry vegetables with coconut milk over jasmine rice; customers who purchase the ingredients all at once will get the deal.
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“PCC looks for ways to best provide for our community through the co-op’s grocery rescue program and with contributions to local food banks and small farms,” said Brenna Davis, PCC’s VP of Social and Environmental Responsibility. “Through these long-standing programs, PCC provides immediate support to more than 40 organizations and family-owned farms across the Puget Sound. And the new Shared Values Meal program is a natural extension of our ongoing efforts to increase access to healthy, organic food.”
UNFI is partnering with PCC on the program. Elena Montoya, UNFI Sales Director, commented: “We are excited to have our Field Day brand participate in the first month’s recipe. At Field Day our goal is to fill homes with a wide selection of value-priced non-GMO, organic products that are delicious and simple.”
Original post at wholefoodsmagazine.com