Russia’s Rebranded McDonald’s Smashed Sales Record On Opening Day

from Great Game India:

The Vkusno & Tochka, which is a rebranded McDonald’s in Russia after the company fled in the wake of Russia’s invasion of Ukraine, has smashed the sales records on the opening day.

According to a Reuters interview with the company’s chief executive, when Russia’s rebranded McDonald’s restaurants opened in Moscow earlier this month, they shattered sales records set when the locations were adorned with golden arches.


After just one day in business, the new brand Vkusno & Tochka could have put up a sign reading “Over 120,000 Served” to pay homage to the earlier days of its predecessor. On June 12 and 13, 50 new locations, including the company’s flagship facility on Pushkin Square in Moscow, went live.

“We have never seen such daily turnover in the whole time McDonald’s has worked in Russia,” Vkusno & Tochka CEO Oleg Paroev said.

Russia's Rebranded McDonald's Smashed Sales Record On Opening Day 2
Russian diners fill a Vkusno & Tochka restaurant ( screenshot from Reuters video)

Vkusno & Tochka, which roughly translates to “Tasty and That’s It,” is a completely new brand with a new logo, color scheme, and names for the burgers and shakes after the restaurants lost all rights to use McDonald’s branding and trademarks.

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