Israel Pumps $30M into “Concert,” a Revamped Propaganda Campaign to Fight Apartheid Label
OCCUPIED JERUSALEM — Losing the battle for hearts and minds abroad, Israel hopes injecting millions into a revamped government project will counter a changing global narrative. Last month, the Israeli cabinet approved 100 million shekels (about $30 million) in funding to boost government propaganda in Western countries. Under Foreign Minister Yair Lapid, the funding will restore a government initiative to combat the Palestinian-led Boycott, Divestment and Sanctions (BDS) movement and shift public discourse on Israel in the state’s favor. The plan is to revive a government project initially called “Solomon’s Sling” and now renamed “Concert.” Set up in 2015 by the defunct Ministry of Strategic Affairs, which closed in 2021, Solomon’s Sling was provided with an $80 million budget. Half of the funding would come from the government and the other half would rely on individual and organizational donations, mostly from the United States. U.S. law dictates those donating to governments must register as foreign agents. Solomon’s Sling was listed as a Public Benefit Corporation (PBC) run by government officials in an attempt to maintain appearances. “The understanding was that it would be easier for them to appear as a PBC than as something that the Israeli government is behind,”
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