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wholefoodsmagazine.com

wholefoodsmagazine.com

Mediterranean Food Company Rebrands

Austin, TX—Afia, a Mediterranean food company, has released new brand positioning, packaging, and identity, according to a press release. The company—which was launched in 2017 at a farmer’s market in Austin, Texas— sells five...
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Teen Self-Care Line Repackages to Evoke Happiness in Customers

The Good For You Girls skin care and body care line has rebranded, according to a press release. The new product packaging is more colorful, intending to evoke happiness and the importance of self-care...
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Flagstone Foods to Source Almonds from Bee-Friendly Farms

Minneapolis, MN—Flagstone Foods has announced that it is committed to sourcing 100% of its almonds from bee-friendly farms by 2025, revealing an opportunity to rehabilitate the sustainability image of almonds, according to GlobalData. “There...
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LPS Industries Wins CIANJ Environmental Leadership Award

Moonachie, NJ—LPS Industries has won the Commerce and Industry Association of New Jersey’s (CIANJ) Environmental Leadership Award. This CIANJ award recognizes companies that are proactive in promoting environmental sensitivity in their operations or those that...
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Vegan Trends Upward, Education Still a Must, Fact.MR Reports

England—A Fact.MR survey found that demand for vegan based products will experience “stellar” growth this decade in every aspect of the supply chain. As expected, the younger generations are pushing the movement forward. 75%...
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UFA Opens Enrollment for Upcycled Certification Program

Denver, CO—The Upcycled Food Association (UFA) has opened enrollment for its Upcycled Certification Program, according to a press release. The program is opening after more than a year of work with myriad stakeholders committed...
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5 Ways to Maximize Your Marketing Budget and ROI in 2021

With added budget pressures and the rapidly dying support of third-party cookies, the need for CPG brands to directly own the consumer relationship is not just coming – it’s already here. From advanced audience...
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Maple Syrup Production Down 33.6%

Alstead, NH—Bascom Maple Farms has provided an overview of the Maple Syrup growing season covering production, cost, and quality. The report, written by Bascom’s Executive Director of Sales & Marketing Arnold Coombs, found that...
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Unilever Research Details Lack of Diversity in Advertising

London, England—It’s time for the advertising industry to step up its commitment to diversity, according to consumer research from Unilever. The research—commissioned via Kantar—shows that less than 20% of those surveyed feel that ads...
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ACI/CRN Legal Forum Talks DSHEA 2.0

Virtual—ACI-CRN’s 9th Annual Legal, Regulatory & Compliance Forum on Dietary Supplements was a three-day information extravaganza. It opened with comments from event Co-Chairs Scott Bass, Partner & Head, Global Life Sciences, Sidley Austin LLP,...
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DSM Partners with Mile High Labs, Entering CBD Space

Parsippany, NJ—DSM announced a new partnership with Mile High Labs (MHL). According to a press release, the two companies will work together to develop unique hemp-derived cannabinoid solutions. “There is a strong consumer pull...
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ECRM Deli, Bakery & More: 9 Trends to Watch

As the world slowly gets back to normal, so do our food shelves. ECRM hosted a Frozen Foods; Store Brand; and Deli, Dairy and Bakery program for companies within those categories to meet and present...
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ECRM’S General Merchandising Program: Trends to Watch

Sales of household cleaning and paper products have exploded over the last year. ECRM Connect’s General Merchandising program is doing a major push to anniversary those sales for next year, allowing for brands to...
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HPI Purchases a Stake in Bergamot Manufacturer

Bradenton, FL—HP Ingredients (HPI) has purchased a stake in Herbal & Antioxidant Derivatives (H&AD) of Calabria, Italy, making HPI a shareholder contributing to worldwide sales and marketing for the company, according to a press...
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Kerry Research Pinpoints Emotions Consumers Associate With Botanicals

Kerry has released research uncovering the psychology behind consumers’ botanical preferences and perceived benefits, according to a press release. The research examined 44 emotions that consumers associate with botanical extracts. Between 2017 and 2020,...
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Study Confirms Association Between COVID-19 and Vitamin K Status

Oslo, Norway—A new study supported by Kappa Bioscience has confirmed that vitamin K status is lower in hospitalized patients with COVID-19, compared to a healthy population control group. The research also showed low vitamin...
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Saffron Linked With Improvements in Menopausal Symptoms

Madrid, Spain—A new study has linked a branded saffron extract, affron, with an improvement in psychological symptoms of menopause. A press release from Pharmactive, makers of affron, explains that perimenopause includes symptoms ranging from...
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In Memoriam: Frank D’Amelio, CEO of Bio-Botanica

Huntington Station, NY—Frank D’Amelio, Sr., CEO of Bio-Botanica, passed away on June 11, 2021. D’Amelio and his wife Josephine founded the company in 1972, according to the company’s website, and together, the two brought...

Maximizing Your Marketing Budget with Digital Product Sampling

Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has only intensified this shortcoming, with 78% of consumers unwilling to...
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Carlson Achieves Sustainability Certification for Omega-3 Products

Arlington Heights, IL—Carlson has achieved Friend of the Sea certification for its fish oils, according to a press release. Friend of the Sea, a global certification standard for products and services that respect and...